A mid-sized digital marketing agency in Pune was struggling with:
β Missed client renewal follow-ups π No single place to track active retainers vs. expiring contracts π§ββοΈ Managers manually sending reminders and invoices π€― Confusion between client account teams on renewal status π§Ύ Delayed collections and scattered communication
Their team was spending hours chasing paperwork and reminders instead of focusing on client service and growth.
π‘ The Solution
The company implemented our ERP + WhatsApp Automation system:
1οΈβ£ Step 1: Client Dashboard β
Setup a central Client Dashboard with real-time view of ongoing retainers, expiry dates, and renewal pipeline.
2οΈβ£ Step 2: HR & Attendance module β
Integrated the HR & Attendance module to automatically assign account managers to upcoming renewal clients.
3οΈβ£ Step 3: CRM + WhatsApp Automation β
Enabled CRM + WhatsApp Automation to trigger automated, pre-set reminders to clients at 15 days, 7 days, and 1 day before contract expiry.
4οΈβ£ Step 4: Finance & Invoicing module β
Activated Finance & Invoicing module to auto-generate renewal invoices and track payment status in real-time.
5οΈβ£ Step 5: Reports & Alerts β
Used Reports & Alerts to flag overdue renewals, giving management instant visibility to take quick action.
π The Result
In just 30 days:
π₯ 25% increase in monthly retainer renewals πΈ Drastically reduced late payments and manual follow-ups π§ Account Managers focused on delivering service, not chasing paperwork π Every renewal tracked, zero missed contracts
π Why It Worked
β Smart workflows, not extra staff β Everything auto-tracked β No human error β Instant WhatsApp alerts β Clients felt cared for β Simple system β Adopted by entire team in 1 week
π£ Final CTA
“Want to stop chasing clients for renewals and start focusing on growth? Letβs build your ERP + CRM + WhatsApp engine for stress-free client retention.”